Choosing which books to publish

The best blog in town at the moment has to be by Michael Hyatt, of publisher Thomas Nelson. (www.michaelhyatt.com/fromwhereisit/) Choosing Which Books to Publish. Such a clear, open discussion of why some books are chosen and others never see the light of day. Pages and pages of posts and replies which I wont try to summarise here (read it yourself) except to copy below the matrix used to predict the likelihood of success of any book being considered. A-Level Projects—The Cash Cows: Projects where there is strong brand equity and a strong competitive advantage. B-Level Projects—The Potential Stars: Projects where there is weaker brand equity but a strong competitive advantage. C-Level Projects—The Question Marks: Projects where there is stronger brand equity but weaker competitive advantage. D-Level Projects—The Real Dogs: Projects where you have neither a strong brand equity or a strong competitive advantage. Michael contends that the most predictability is at the top of this list. Projects become less predictable as you move down the list. So, for example, the best case scenario is a book by an author with strong brand equity and with a strong competitive advantage. Thank you, Michael. As one of your commentators said, you don't have to devote time to educating us, though it must make your job easier if we know what we are doing. http://www.michaelhyatt.com/fromwhereisit/